Cherry Festival – A Celebration of Tradition and Flavor in Jardim da Serra
The Cherry Festival is a long-standing event held in the parish of Jardim da Serra, Madeira, since 1954. Known originally as the “Cherry Day,” it is one of the island’s oldest fruit-themed celebrations.
Typically taking place in June—when cherries are ripe for harvest—the festival is dedicated to promoting and showcasing this prized fruit, a symbol of local agriculture. Alongside fresh cherries, visitors can explore a wide range of cherry-based products and derivatives.
More than just a fruit fair, the event is a vibrant cultural showcase. It highlights local traditions, customs, and craftsmanship, offering an authentic experience of the region’s identity.
The main highlight of the Cherry Festival is the Allegorical and Ethnographic Parade, which captures the spirit of the community, bringing to life the rich heritage and daily life of Jardim da Serra through colorful displays and traditional costumes.
For local farmers, the festival plays a key role in encouraging both the quality and quantity of cherry production. It’s not only a celebration but also a motivation for continued excellence in farming.
Throughout the celebration, visitors can enjoy cherry exhibitions, culinary demonstrations (showcookings), and talks focused on the fruit’s importance. Entertainment is a constant, with traditional folk groups, live music, and spirited musical duels known as despiques. Regional artists also take the stage, adding a modern twist to the festivities.
The Cherry Festival is a joyful fusion of flavor, culture, and community spirit—an experience not to be missed in Madeira.
Come and enjoy a diverse program of events celebrating the rich heritage, traditions, and culinary delights of Santo da Serra.
Program:
10:30 am – Cherry pie tasting
12:30pm – Theme Lunch
2:30pm – Festival and the Parish of jardim da Serra
2:50pm – Local ciders and cherry drinks tasting
4:30pm – Ethographic parade
**Price: 100€ por person**
Bring your appetite and come on!
Contact us: info@madeirafoodonfoot.com
Tel: +351 963 558 287
